A marketing program where text or other advertisements are presented based on specific keyword or key phrase queries. Advertisers then pay the sponsoring search engine based on the number of clicks to their website. These listings are generally separated from the organic listings. The role of PPC or pay per click is substantial when we talk about making some extra money on the internet. If you have started a business and have gone online then you can definitely make some extra money on the internet.
1. Graphical Advertisements/Banners: PPC Management can be optimized significantly by using banners. Banners can be animated; usually more attractive to the eye. Using Banners and graphical advertisements generate more clicks.
2. Advertisement Location: The ads should be located near the search results. If they are placed on a website, it is required that they be place on the top near the content for better visibility and effectiveness.
3. Managing the CPC: The lowest amount of cost per click (CPC) varies based upon contest for the keywords and the search engine's principles. It is better to target high click ratio keywords.
4. Google Ad words: The largest PPC providers currently are Google AdWords and yahoo. Google Adwords provide proper PPC Management with monitoring and tracking facility of your keywords. So if you are intending Google as PPC Management, it is better to use Google AdWords.
5. Keywords: Normally the PPC ad is based on keywords to accomplish a selected target market. When the user enters a keyword or phrase into the search engine that matches the client's keyword list, the ad is displayed.
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